No One Can See Your Corporate Recruitment Branding - Jobs
I have been spending a lot of time recently viewing corporate recruiting video for our worklife.tvplatform and I have been noticing a lot of companies don’t really doanything to get their brand out there. I’m not talking about theircorporate branding as far as who they are and what they do or whattypes of products and services they offer, but more importantly who thecompany is from the inside, how they tick, what they can offer to theirhuman capital, and what makes them different from other companies.
I believe a lot of companies don’t do this task very well,especially the small ones, or the ones that have to. There are a lot ofgood companies out there doing remarkable things. However, if you don’tknow or hear about them, you’r not going to recruit the best talent totake you to the next level. These companies may not have the bestinsurance, compensation, or benefit plans however, there is usually agreat story that is told but if you have no ears, you can’t tell thestory.
Here are a couple of bad examples, specifically within therecruitment videos. This is a recruitment video I came across by justsearching Google that was produced by Washington Mutual, and here isthe url: http://videos.wamumedia.com/tv/careers/ Thefirst problem with this video is there is no interactiveness. There isno wrapper around the video if someone wants to learn more, click onthe link to applyto jobs, and more importantly, the video can’t be distributed. Thevideo is very well produced and I believe they just filmed this, threwit up on the net and let it sit. Here are a couple of things I wouldhave done withthe video.
? Put the video in the middle of the page and have employee testimonialsall around the video.? Make it easy for viewers to view “hot jobs” and apply to them easily.? Have the video easily distributed to multiple sites. As the video standsit can’t be placed anywhere. Most videos can be embedded to other sitesor shared via diggit and other social networking sites.
Another bad example is the recruitment video by Hormel foods located here: http://www.hormelfoods.com/careers/why/recruitmentVideo.aspxThey do a better job than Washington Mutual in they do have sometestimonials on the page, but they have executives on the page. I wouldtake lower level positions and place them on the site because it’s veryeasy for executives to tell why people should work for the company.They also have more links to other portions of their site but onceagain, I would force feed a prospective employee something, as when youhave stickyness or eyeballs on your site, you want them to take action.
One good example of getting the word out about your corporaterecruiting brand, is one I saw on a newsgroup from a Walmart recruiter.For those of you who don’t know, Walmart has a very difficult timerecruiting because their headquarters is located in BentonvilleArkansas. Here is the email signature that this recruiter uses.
Sr. Management RecruiterHuman Resource DivisionWal-Mart Stores, Inc.http://www.walmartstores.com/careers/http://www.walmartfacts.comhttp://www.nwark.orghttp://www.arkansasbusiness.com/default.asphttp://www.rogerslowell.com/relocation/video.asp
This is a great example of links of well rounded information, notonly about Walmart and what they are recruiting for, but what thelocation and city has to offer. What the recruiter gives is Walmartfacts, why work for Walmart, how to relocate to Arkansas, what thebenefits of relocation to Arkansas, is and how the economy is doing inArkansas. Email signatures are very easy to create and get out to theworld, and think how many emails you send out daily?
Kudos to Walmart for putting all this information together, andgetting it out to prospective employees. Everyone knows who Walmart isbut they have taken the extra step to engage people.
What are you doing to increase your Corporate Recruitment Branding?
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